Discover / DQ: Shark Week
Motion Graphics – Motion Graphic Intern
Everyone knows Shark Week, and now everyone knows who to go to when you need to combine heavy visual effects with comedy. BIG MACHINE Director Steve Petersen, helmed this campaign for Discovery and Dairy Queen which was produced, shot and edited by BIG MACHINE.
With a proven history of delivering spots with eye-poppping visuals, BIG MACHINE was the perfect production agency to execute a battle on the high seas between two friends, two DQ Blizzards and a hungry shark.
BIG MACHINE towed two boats into a soundstage in LA, and shot the talent on a giant green screen stage while crew members rocked the boats and splashed buckets of water on the willing talent. The ocean, skies and shark were all CG elements that were added in post.
In addition to television spots, BIG MACHINE also delivered customized versions for Snapchat, Instagram and Thrillist..
BIG MACHINE is thrilled to have been part of the 30th anniversary of Shark Week.
Discovery / DQ