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Title:
CALSCI
Rebrand / Motion Identity System
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Description:
The California Science Center is a science learning museum that aspires to stimulate curiosity by creating a fun and memorable experience through interactivity. Staying true to their mission statement, the goal of the new CALSCI refresh is to push the boundaries of discovery, curiosity, interactivity, and provide a unified identity that translates both digitally and spatially. CALSCI provides a welcoming space that allows visitors of all ages to Discover More.
Awards:
*Art Directors Club – Merit Award in "Branding Systems/Identities" Category
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Role:
Individual Project
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Mentor:
Ming Tai
↓
LOGO DEVELOPMENT:
The goal for this brand refresh was to create a logo and identity system that is engaging and easy to approach to attract a younger audience. We believe that we can equip and inspire the youth to work towards a brighter future. The bold CALSCI mark acts as a "Window of Opportunity" for visitors to get a tease of what they can experience at the California Science Center and encourage them to be curious, adventurous, and want to DISCOVER MORE.
The Mark:
+ The assigned colors of the museum's exhibits are feeding in together to form the letter "S" which represents Science.
Clear Zone:
Colors:
Poster Series:
Application:
–
Title:
CALSCI
Rebrand / Motion Identity System
–
Description:
The California Science Center is a science learning museum that aspires to stimulate curiosity by creating a fun and memorable experience through interactivity. Staying true to their mission statement, the goal of the new CALSCI refresh is to push the boundaries of discovery, curiosity, interactivity, and provide a unified identity that translates both digitally and spatially. CALSCI provides a welcoming space that allows visitors of all ages to Discover More.
Awards:
*Art Directors Club – Merit Award in "Branding Systems/Identities" Category
–
Role:
Individual Project
–
Mentor:
Ming Tai
LOGO DEVELOPMENT:
The goal for this brand refresh was to create a logo and identity system that is engaging and easy to approach to attract a younger audience. We believe that we can equip and inspire the youth to work towards a brighter future. The bold CALSCI mark acts as a "Window of Opportunity" for visitors to get a tease of what they can experience at the California Science Center and encourage them to be curious, adventurous, and want to DISCOVER MORE.
↓
The Mark:
+ The assigned colors of the museum's exhibits are feeding in together to form the letter "S" which represents Science.
Clear Zone:
Colors:
Poster Series:
Application:
Hello! I'm Chris Yoon,
a 2D/3D Motion Designer
based in Los Angeles, CA!
Experience ⟶
Microsoft // Motion/Product Designer (Present)
Apple // Visual Designer
Laundry // Motion Designer
Buck // Motion Designer
Midnight Sherpa // Motion Designer
**full resume available upon request**
Hello! I'm Chris Yoon,
a 2D/3D Motion Designer
based in Los Angeles, CA!
Experience ⟶
Microsoft // Motion/Product Designer (Present)
Apple // Visual Designer
Laundry // Motion Designer
Buck // Motion Designer
Midnight Sherpa // Motion Designer
**full resume available upon request**